Send your list on WhatsApp
A photo of your shelves, your delivery area and "send your list, we deliver in 2 hours", if that is what you can do. Mention the minimum order for free delivery.
Grocery store ads on Facebook and Instagram
A grocery store’s customers live within a few streets of it, and most of them shop on the same rhythm: a big monthly list after salary day, and small top-ups through the week. An ad that reaches the households around you, with your WhatsApp number for orders, turns those top-ups into a regular habit with your store.
Who you’re trying to reach
Your customers are families within walking or short delivery distance, people living alone who want small quantities delivered, and nearby offices and PG hostels that buy in bulk. Many of them already order on their phones and like a store that takes a list on WhatsApp and delivers in an hour or two. Before festivals they buy in larger amounts and look for dry fruits, oil, ghee and puja items.
What to put in the ad
Monthly ration offer
Run it in the first week of the month, when salaries come in. Show a few staples with prices, like atta, rice, oil and dal, so people can compare with what they paid last month.
Festival shopping
Dry fruit boxes and ghee before Diwali, fasting items like sabudana and kuttu atta before Navratri, dates and vermicelli in Ramzan. Pick what your area buys and show it with prices.
Lead form or WhatsApp
We’d start with a WhatsApp ad. Grocery orders are lists, and people already send lists on WhatsApp. A click-to-WhatsApp ad lets them start a chat with your store in one tap. A lead form suits a store opening or a bulk offer for offices, where you want to call back.
Who should see it
Keep the area small, 2 to 5 km around the store, or only the localities you deliver to. Ages 22 to 60 cover most households. If you are near PG hostels or offices, include those localities by name.
Busy times to plan for
- The first week of every month, after salary day
- Diwali, for dry fruits, ghee, sweets and puja items
- Navratri, for fasting foods
- Ramzan and Eid
- Christmas, and Pongal or Makar Sankranti, depending on your area
Prices
Prices are shown in the app. See all prices.
Questions
Is an ad worth it for a small kirana store?
It can be, if you deliver or take WhatsApp orders. Keep the area small so the ad reaches only the households you can serve, and the plan price stays low.
Do I need a WhatsApp Business number?
For a WhatsApp ad, yes, linked to your Facebook Page. Many stores already use one for orders. If you don’t, a lead form ad collects names and numbers instead.
Can I show daily prices?
Prices change often in grocery, so show a few stable staples or a festival box. Give the latest prices when people message you.
How can a grocery store get more customers?
Tell nearby homes they can send the monthly list on WhatsApp and get it delivered free above a set bill amount. Run the ad in the first week of the month, when most families do their ration shopping.
Get the app
Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.
Coming soon toGoogle PlayComing soon to theApp Store