It shows where people already scroll
Your ad appears in the Instagram feed and in Stories, between posts from friends and the pages people follow. It carries a small "Sponsored" label and your business name.
Instagram ads for local businesses
An Instagram ad is a post you pay to show to people who don’t follow you yet. Ours carry a button, so someone who likes what they see can send you their number or message you on WhatsApp right there. You don’t need followers, and you don’t need an Instagram account of your own.
How it works
One ad, both apps
Meta owns Instagram and Facebook and sells ads for them together, which is why people also call these Meta ads. We run yours on both, and Meta shows it more on whichever app brings you enquiries for less.
It runs from your Facebook Page
People see your Page name and photo on the ad. An Instagram account for the business is optional. If you post there already, the ad and your posts help each other.
Enquiries come with a number
A lead form ad sends you the person’s name and phone number. A WhatsApp ad opens a chat with you. Likes and follows are a side effect, and we don’t count them as results.
Promoting a post with the Boost button on Instagram mostly buys likes and profile visits. An ad with a form or a WhatsApp button gives you people you can call.
Works well for
- Jewellers, ethnic wear and western wear stores, where the photo sells the product
- Salons, spas and bridal make-up before the wedding season
- Bakeries, cafes and restaurants with food that looks good on a phone
- Photographers, event planners and decorators
- Gyms and coaching classes that want younger customers
Prices
Prices are shown in the app. See all prices.
Questions
Do I need an Instagram account to run Instagram ads?
No. The ad runs from your Facebook Page and shows on Instagram with your Page name and photo. If you have an Instagram business account, keep posting on it, since people who see the ad often look you up.
How much do Instagram ads cost?
Meta charges the same way on Instagram as on Facebook, through an auction. The plans on this page are the full price, with ad spend, design and GST inside.
Can I run the ad on Instagram only?
Not yet. Every ad runs on Instagram and Facebook together, and the app shows you how many people saw it on each. For most local businesses, both together bring more enquiries than either one alone.
Is this the same as Instagram promotion?
People use "Instagram promotion" for the Boost button on a post. That shows the post to more people. Our ads are built to collect enquiries, so you get names and numbers or WhatsApp chats.
Will the ad get me more followers?
Some people will follow you after seeing it, but we don’t run ads for followers. A follower can’t be called back, and an enquiry can.
Get the app
Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.
Coming soon toGoogle PlayComing soon to theApp Store