The customer starts the chat
They’ve seen your offer and tapped the button, so the first message is usually a real question: the price, whether you deliver, what time you open.
WhatsApp ads: customers message you directly
A click-to-WhatsApp ad has a "Send message" button. Tapping it opens a chat with your business number, with a first message ready to send. You reply on WhatsApp as you always do.
How it works
You reply from your own WhatsApp
The chat comes to the WhatsApp Business number on your Facebook Page. There’s no new app to learn, and the conversation stays on your phone.
You see how many chats started
The app shows how many people saw the ad and how many chats it started, split between Facebook and Instagram.
Your Facebook Page needs a WhatsApp Business number connected to it. You can do that in the Page settings on Facebook, under Linked accounts, before the ad goes live.
Works well for
- Restaurants, cafes and sweet shops taking orders
- Bakeries and cake shops for custom orders
- Salons and clinics taking bookings
- Shops that answer price questions all day anyway
Prices
Ad spend, design and 18% GST included.
| Runs for | You pay | Likely result |
|---|---|---|
| 5 days (first-time trial) | ₹2,000 | 30 to 48 WhatsApp chats |
| 10 days | ₹4,999 | 53 to 84 WhatsApp chats |
| 20 days | ₹8,999 | 103 to 163 WhatsApp chats |
| 30 daysMost picked | ₹12,999 | 156 to 245 WhatsApp chats |
| 3 months | ₹34,999 | 431 to 677 WhatsApp chats |
| 6 months | ₹64,999 | 821 to 1,290 WhatsApp chats |
Estimates are based on typical results for similar businesses. Actual results depend on your offer, area, competition and ad platform delivery, and are not guaranteed.
Questions
Do I need WhatsApp Business?
Yes, and the number must be connected to your Facebook Page. The free WhatsApp Business app is enough.
Lead form or WhatsApp: which should I pick?
Pick WhatsApp if you reply to messages fast and sell things people can order in a chat. Pick a lead form if you prefer to call people back, or if a quote needs a conversation.
Will the chats show up in the app?
The app counts the chats your ad started. The conversations themselves stay in WhatsApp, on your phone.
Get the app
Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.
Coming soon toGoogle PlayComing soon to theApp Store