Most restaurants are full on Saturday night and half empty on a Tuesday. An ad can leave the weekend alone. Its work is the slow days, the birthday and office parties that get booked a week or two ahead, and the people a few kilometres away who haven’t tried you yet.
Your regulars live or work close by. New customers come from a few places: people within a short drive looking for somewhere new for the weekend, office teams after a lunch spot or a place for a farewell, and families booking a birthday or anniversary dinner for 15 to 30 people. Cafes also get college students and people who want a quiet table to work from. Party bookings are worth going after, because the group decides early and needs someone to talk to about the menu, the seating and the advance.
Name the day and the dish: a fixed-price thali for Monday to Thursday lunch, or a second coffee at half price before 11 a.m. People respond to something they can picture ordering, more than to a general discount on the bill.
A photo of your private section or a long table laid out, with "birthday and office parties, set menus available". Ask for the date and the number of guests in the chat, so you can reply with a menu and a per-plate price.
A short video of the tandoor, the tawa or the coffee being made says more than a stock photo. Pick the two or three dishes people already order most and show those, with the price.
We’d start with a WhatsApp ad. Table bookings and party enquiries are quick chats: which day, how many people, veg or non-veg, is there parking. WhatsApp handles that, and you can send the menu as a photo. If you run a banquet hall or take large catering orders, a lead form ad that gets you a number to call back may suit you better.
For dine-in, keep the area to 3 to 6 km in a big city, a little wider in a smaller town where people drive across town to eat out. For party bookings, take the whole city. Age 21 to 45 suits most cafes and casual dining, and family restaurants and pure-veg places can go up to 55. Leave gender open unless the offer is clearly for one group, like a kitty party package.
Prices are shown in the app. See all prices.
Your own food, shot in daylight near a window, beats downloaded pictures, and customers notice when the dish that arrives matches the ad. Send a few of your best sellers and one of the seating. We use them in the design, and you approve it in the app before it runs.
Yes. Set the area to your delivery radius and make ordering the main point of the ad. A click-to-WhatsApp ad lets people ask about the menu and order in the same chat.
The ad runs on every day of the plan, but the offer can name the days you want to fill, like a weekday lunch price. Someone who sees it on a Saturday can still plan a Tuesday lunch around it.
One offer shown to people within 3 to 5 km does more than a big citywide push. A Tuesday thali price or a party hall photo with a WhatsApp button brings bookings you can count the same evening.
Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.