Guides to Facebook and Instagram ads
Short, practical answers to the questions shop owners ask before and after their first ad. No jargon, and useful whether or not you advertise with us.
- How much do Facebook ads cost in India?What a local business in India pays for Facebook and Instagram ads, what pushes the cost up, and what a small budget can bring in. (4 min)
- Boost post or Facebook ad: which is better?When boosting a post is enough, what you give up compared with an ad made in Ads Manager, and which one to use for leads and WhatsApp enquiries. (4 min)
- Lead form ads or WhatsApp ads?How lead form ads and click-to-WhatsApp ads feel to your customer, which suits your type of business, and how much follow-up each one needs. (3 min)
- Facebook ads for a local business: where to startA plain guide for shop owners running their first Facebook ad: Page, offer, area, budget, design and follow-up, plus the mistakes most first ads make. (3 min)
- What to put in a Facebook adThe image, headline, text, offer, price and button that make a local business ad work, with examples for three trades and what Meta rejects. (4 min)
- How to follow up leads from Facebook adsCall within minutes, use a short script, follow up on WhatsApp and try three times. A practical way to turn Facebook ad leads into customers. (5 min)
- Facebook ad rejected? Why, and how to fix itWhy Facebook rejects ads, how to read the rejection reason, the usual fixes, and when to ask Meta for another review in Account Quality. (4 min)
- How to choose the target area for a local adHow big an area to target for a local Facebook ad, when to pick localities or the whole city, and how to set age and gender without shrinking reach. (4 min)
- Festival ads calendar for Indian businessesA month-by-month calendar of Indian festivals, wedding and admission seasons, with how early to start ads for each and how it differs by region. (4 min)
- Set up your Facebook Page before running adsWhat to fill in on your Facebook Page before you run ads: name, category, photos, address, hours, a linked WhatsApp number and the right admins. (4 min)
- How much do Instagram ads cost in India?Instagram ads cost and promotion charges in India: how Meta bills you, rough rupee figures per view and per enquiry, and why a boosted post costs you more. (3 min)
- What is lead generation? A shop owner’s guideLead generation means collecting the names and phone numbers of people who want what you sell. How it works for a small business in India, with examples. (3 min)
- How to promote your business online in IndiaFive ways a small business can get more customers online, in the order to do them: Google listing, WhatsApp, Facebook Page, reviews and paid ads. (3 min)
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