Free site survey
Ask for a recent bill and the roof size in the message. Offer to visit, check the roof and the shade, and tell them what size of system fits. This is the step most buyers want before talking about price.
Rooftop solar leads from Facebook and Instagram
Most people who put solar on the roof start by looking at an electricity bill and wondering if there is a cheaper way. An ad that reaches them in that moment, with a clear next step like a free site survey, gives you a name and number to call while the bill is still on their mind.
Who you’re trying to reach
Your buyers are owners of independent houses and bungalows, shopkeepers and small factory owners with large daytime loads, and housing societies paying for common lighting and lifts. Tenants and flat owners in tall buildings rarely qualify. Most buyers ask about the cost, the roof space needed, the paperwork with the electricity board, and the government subsidy schemes they have heard of. They take time to decide and often speak to two or three installers.
What to put in the ad
Your finished rooftops
Photos of panels on real roofs in your town, with the size of each system in kW. People trust an installer whose work they can see nearby.
Help with subsidy and paperwork
Many buyers have heard of government subsidy schemes and want help applying. If you handle the forms and the meter change, say so. Avoid quoting amounts in the ad, as scheme rules change.
Lead form or WhatsApp
We’d start with a lead form ad. Solar is a large purchase that needs a site visit and a few calls. A lead form collects the name and number, and the Leads tab lets you set a follow-up reminder, which matters when buyers take weeks to decide.
Who should see it
Target your city and nearby towns, or the whole district if you install across it. Skip areas made up mostly of tall apartment buildings. An age range of 30 to 60 reaches most house and business owners.
Busy times to plan for
- February to April, before the summer bills arrive
- After the monsoon, from October, when roofs are dry and installs are easier
- March, when businesses often decide on purchases before the financial year closes
- Whenever electricity rates go up in your state
Prices
Prices are shown in the app. See all prices.
Questions
Can the ad mention the government subsidy?
You can say that you help customers apply for available subsidy schemes. Don’t put a fixed amount in the ad, since amounts and rules change. Give the current details on the call.
How do I avoid enquiries from people who can’t install?
Say in the ad that it is for independent houses, shops and factories with roof space. Asking for the monthly bill in the form also helps you spot serious buyers.
How long before enquiries turn into orders?
It varies a lot. Solar buyers often take a few weeks, so call back promptly and use the follow-up reminders in the Leads tab.
How do I get solar leads in my city?
Show a finished rooftop from your own area with the system size and the monthly bill before and after. Homeowners paying ₹4,000 or more for power respond to that, and the form gives you their number for a site survey.
Get the app
Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.
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