Facebook ads for cleaning and pest control

Nobody thinks about pest control until they see a cockroach in the kitchen or termites in the wardrobe, and nobody books a deep clean until Diwali is close or they are moving house. The ad has to be in front of people when that happens, with a clear price and a slot they can book.

Who you’re trying to reach

Homeowners and tenants book deep cleaning before Diwali, before a family function, and when moving in or out. Pest control customers are often new to a house or have just spotted a problem, and they worry about chemicals near children and pets. Offices, restaurants, clinics and housing societies want regular service on a contract and a proper bill.

What to put in the ad

Diwali deep cleaning slots

Show a before and after of a kitchen or bathroom, with the price for a 2 BHK and the dates you still have free. Slots fill up in the last two weeks, so a date gets people to book early.

Termite and cockroach treatment

Explain what you use and how long the family needs to stay out, if at all. Parents with small children ask this first, and a clear answer in the ad saves a call.

Contracts for offices and societies

Monthly or quarterly service for restaurants, offices and housing societies, with GST billing. Ask for the size of the place so you can send a quote.

Lead form or WhatsApp

We’d start with a WhatsApp ad. Customers like to send a photo of the problem, the flat size and a preferred date, and you can reply with a price. That suits WhatsApp. For contract work with offices and societies, a lead form is better, as you will call back to plan a site visit.

How WhatsApp ads work

Who should see it

Target only the areas your team can reach on time, usually 5 to 15 km from your base. Ages 25 to 55 cover most homeowners and tenants. Keep both genders in, because either partner may book.

Busy times to plan for

  • Three to four weeks before Diwali, for deep cleaning
  • Before and during the monsoon, for termites, cockroaches and mosquitoes
  • Before weddings and family functions at home
  • April to June, when many families move house before the school year
  • Before summer, for water tank cleaning

Prices

Prices are shown in the app. See all prices.

Questions

Can I show before and after photos?

Yes, and they help. Use your own photos from real jobs. We check every design with you in the app before it runs.

Can I limit the ad to the areas I serve?

Yes. You pick the localities or a distance from your base, so the ad isn’t shown to people your team can’t reach.

Should I put my price in the ad?

A starting price for a common job, like a 2 BHK deep clean, helps people decide to message. Bigger jobs can still be quoted after a photo or a visit.

How do pest control and cleaning businesses get customers?

People book when the problem is in front of them: termites in the wardrobe, or guests arriving for Diwali. Run ads in the societies you already serve, quote a starting price and take bookings on WhatsApp.

Get the app

Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.

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