Facebook and Instagram ads for event planners

An event planner’s month depends on a handful of big bookings and a steady run of birthdays and small functions. Most people find a planner through a relative or a venue. An ad that shows your setups to families and offices in your city gives them another way to find you, before they settle for whoever the venue suggests.

Who you’re trying to reach

Families planning a first birthday, a naming ceremony, an engagement or an anniversary want someone to handle decoration, catering coordination and the day itself. Wedding families want a planner or a decorator for one or more functions. Companies book annual days, Diwali parties, dealer meets and product launches. If you run exhibitions, your buyers are the stall holders: shop owners, manufacturers and craftspeople looking for a place to sell.

What to put in the ad

Theme decor for birthdays

Photos of a real birthday setup, the balloon arch, the backdrop and the cake table, with "packages from" and the price. Parents plan these a few weeks ahead, and a price helps them decide whether to call.

Corporate events and annual days

Show a stage, the sound and lights, and a hall full of people at an office event you handled. Mention what you take care of, from venue booking to the anchor. Office admins and HR teams want one person to call.

Stall booking for your exhibition

The dates, the venue, the stall sizes and the rent, with photos from your last edition. This ad goes to sellers, not visitors, so say who visits and how many days it runs.

Lead form or WhatsApp

We’d start with a lead form ad. Event bookings need a proper conversation about the date, the guest count and the budget. A lead form gets you the number so you can call back with questions and a quote. For a small birthday package with a fixed price, a WhatsApp ad lets parents ask quick questions and book.

How lead form ads work

Who should see it

Target the city you work in, plus nearby towns if you travel for events. For birthdays and family functions, age 25 to 45 reaches young parents. For corporate events, keep the age wider, 25 to 50, and run the ad in the city’s office and industrial areas. For exhibition stalls, target the state or the trade’s main cities, since sellers travel to good exhibitions.

Busy times to plan for

  • Wedding season, roughly November to February
  • Diwali, for office parties and family get-togethers
  • December and January, for annual days, year-end parties and New Year events
  • October to February, the main season for exhibitions and trade fairs
  • Summer holidays, April to June, for kids’ birthday parties

Prices

Prices are shown in the app. See all prices.

Questions

Should I show prices for events?

For birthdays and small decor packages, yes. A starting price filters out people who only wanted ideas. For weddings and corporate events, say "custom quotes" and let the lead form do the work.

Can I advertise for exhibition visitors as well as stall holders?

Yes, run them as two separate ads. The stall ad goes out a month or two before the exhibition. The visitor ad runs in the final week, with the dates, timings and venue.

Which photos work best?

Your own setups, photographed when the hall is ready and before guests arrive. Wide photos that show the full stage or room work better than close-ups of flowers.

How do event planners get clients?

Parents planning a birthday and HR teams planning an annual day both search on their phones first. Show one finished setup with its theme and budget range, and collect the date and guest count on a lead form.

Get the app

Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.

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