A weekend package
Two nights with breakfast and a view, or a family room with the pool, at a price for two adults. Photos of the actual room matter more than a wide shot of the building.
Hotel ads on Facebook and Instagram
Most hotel guests come from somewhere else, so the ad has to reach them where they live. A hill station hotel near Mumbai or Delhi needs its ad in those cities by midweek, when people are planning the weekend. A city hotel with a banquet hall needs local families who are planning a wedding or a party.
Who you’re trying to reach
Weekend guests are families and couples from the nearest big cities. Travellers on work want a clean room near the station or the industrial area. Pilgrims need a room close to the temple. Families with a wedding or a birthday book banquet halls and blocks of rooms months ahead, and they compare a few places before deciding.
What to put in the ad
Banquet and wedding bookings
Your hall set up for a function, with the capacity and "rooms for guests available". These buyers want a site visit, so ask them to message or leave a number.
Rooms for business travellers
For a city hotel, show the room, the Wi-Fi, the distance to the station or the main office area, and the nightly rate. Keep it plain, as these guests choose on location and price.
Lead form or WhatsApp
We’d start with a WhatsApp ad. Guests want to ask about dates, room types and whether children stay free. A WhatsApp chat handles that quickly, and you can send photos and a rate on the spot. For banquet and wedding bookings, a lead form is better, so you can call back with a full quote.
Who should see it
For leisure stays, target the cities your guests come from, not the town the hotel is in. For banquets and local events, target your own city. Ages 25 to 55 suit most stays, and you can lower it to 22 for couples and friends’ weekend trips.
Busy times to plan for
- Summer holidays, for hill stations and family trips
- Monsoon weekends, for hotels near waterfalls, hills and ghats
- Diwali, Christmas and New Year breaks
- Wedding season, roughly November to February, for banquets
- Local festivals and fairs that bring visitors to your town
Prices
Prices are shown in the app. See all prices.
Questions
Can I show the ad in a city far from my hotel?
Yes. You choose the areas, so a hotel in Lonavala can run its ad in Mumbai and Pune, and a hotel in Rishikesh can run it in Delhi.
Does the ad take bookings and payments?
No. Guests message you or leave their number, and you confirm the booking and payment your usual way.
When should a weekend ad run?
People plan short trips a few days ahead, so let the ad run through the week. Your plan days start when the ad goes live, so set it live a few days before a long weekend.
What hotel marketing fills rooms on weekdays?
Target cities three to five hours away with a two-night package that names the price and what’s included. For banquet halls, a separate ad to families in your own city before the wedding dates works better.
Get the app
Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.
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