Show the software for one trade
A screen recording of billing for a pharmacy, a hardware shop or a garment store, with "made for medical stores" or whichever trade it is. Owners trust software that looks like it was made for their kind of business.
Facebook ads for software and IT companies
Most small business owners in India are on Facebook and Instagram every day, and many still run their accounts in a register or an old desktop program. If you sell billing software, websites, apps or IT support to shops, clinics, schools and small factories, an ad that shows the problem you fix brings enquiries from owners who would never search for you.
Who you’re trying to reach
Your buyers are owners and managers of small and mid-sized businesses: retailers, distributors, restaurants, clinics, coaching institutes and manufacturers. They want GST billing and inventory software, a website or online store, a school or clinic management system, or someone to keep their computers and network running. They decide fast if the price is clear and the product looks simple. Large companies with long buying processes are better reached in other ways. Facebook and Instagram work best for leads from smaller businesses.
What to put in the ad
Free demo at their shop or on call
Offer a 20-minute demo, in person or on video, with the price per year. Owners want to see their own work done in the software before they pay.
Website or app with a fixed price
Show three or four sites you built for local businesses, with "websites from" and the price and the delivery time. Small businesses avoid open-ended quotes, and a fixed starting price gets them to fill the form.
Lead form or WhatsApp
We’d start with a lead form ad. B2B sales need a callback: you want to know the business type, the number of users and what they use today before you quote. A lead form collects the name and number. Your team then calls, qualifies and books the demo. For quick questions about price, a WhatsApp ad works as a second option.
Who should see it
If you sell on calls and video demos, you can target the whole of India or the states where you have support staff. If you install or support on site, keep it to your city. Age 28 to 55 reaches most business owners. The ad can’t pick out business owners by job title, so the ad text has to do it. Name the trade or the problem in the first line, so the right people stop and the rest scroll past.
Busy times to plan for
- March, when the financial year closes and businesses plan new systems from April
- April, the start of the new financial year
- Diwali, when many traders open new account books
- Before school and college admissions, for school management software
- Changes in GST or e-invoicing rules, when businesses look for software that handles them
Prices
Prices are shown in the app. See all prices.
Questions
Does Facebook work for B2B software?
For software and services sold to small businesses, yes, because the owner decides and is on Facebook and Instagram daily. For large enterprise deals with long buying cycles, it brings fewer useful leads.
Can I target only business owners?
Not directly. You choose areas, age and gender, and the ad copy does the rest. Naming the trade, for example "for kirana stores", makes sure the people who respond are the ones you want.
Can the ad run across all of India?
Yes, you can pick all India. Make sure your team can handle demos and support in the languages of the states you target, or limit the area to where you can serve.
How does a small software company generate leads?
Pick one trade and show the screen that owner will use daily, such as billing for a medical store. Offer a free demo, collect numbers through a lead form and call within the day.
Get the app
Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.
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