Most people buy glasses only when they have to: the old pair broke, the number changed, or a child is squinting at the board. An ad that reaches families near your store at those moments, with a clear reason to come in this week, brings in buyers who would otherwise walk into whichever shop they pass first.
Your buyers fall into a few groups. Parents bring children in when school starts or after a teacher mentions the board. Office workers want a second pair or blue-cut lenses for screen work. People over 40 come in when reading gets hard, and older customers need bifocals or progressives fitted carefully. Then there are the frame buyers, younger people who want a new look or branded sunglasses before a trip. Most of them pick a store close to home or work, and they choose the one they already know about.
Show the testing room and a rack of frames, with "eye check and frames from ₹999" or whatever your real starting price is. If the eye check is free with a purchase, say so plainly. People want to know what they will spend before they walk in.
A child trying on light, sturdy frames, with a line about checking the number before the new term. Parents respond to a reminder at the right time, and one child often brings a parent in for their own check.
A short carousel of new arrivals: thin metal frames, transparent acetate, the brands you stock. Add a note on how long lenses take to be ready, since many buyers want the same day or next day.
We’d start with a lead form ad. An optical sale usually starts with a booking: a time for the eye check, a callback about progressive lenses, or a question about a specific brand. A lead form gets you the name and number so you can call and fix a time. If your customers prefer to send a photo of their prescription and ask for a price, a WhatsApp ad works too.
Keep the area to about 3 to 6 km around the store, since few people travel far for glasses. For a store in a market area or mall, include the office areas nearby. Run separate ads by age if you can: 30 to 55 for parents and school season, 40 and above for reading glasses and progressives, 18 to 35 for frames and sunglasses.
Prices are shown in the app. See all prices.
You can say which brands you stock, as long as you sell the genuine product. Use your own shop photos rather than the brand’s official ad images, and don’t make the ad look like it comes from the brand.
A starting price helps, for example the lowest frame-and-lens combo you sell. Keep it honest. Someone who comes in for ₹999 and is told the real price is three times that won’t buy and won’t come back.
Yes, set the area to the town and the villages around it. In smaller places one optical store serves a wide area, and people are willing to travel for a good eye check.
A free eye test plus frames with lenses from a stated price brings more walk-ins than a percentage discount. Parents respond well in the weeks before schools reopen.
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