New arrivals, shown properly
A short video of a saree being unfolded, or a lehenga turning slowly on a model or mannequin, shows the fall and the colour better than a still photo. Add the fabric and the price range.
Ads for ethnic wear stores on Facebook and Instagram
Ethnic wear sells around dates people already have on the calendar: a wedding in the family, Diwali, Navratri, Eid, Durga Puja, Onam. Buyers start looking weeks before, mostly on their phones, saving photos of what they like. An ad that shows your actual stock, with prices and a WhatsApp number, lets them ask about a piece before they make the trip.
Who you’re trying to reach
Most buyers are women shopping for themselves and the family, and the bride’s side of a wedding often shops together in one long visit. Men come in for sherwanis, kurta-pyjama sets and Nehru jackets, mostly close to a wedding or a festival. A wedding family can spend a whole day in one shop, so those who cross the city to reach you need a reason, whether it’s the range, the fabrics or the price.
What to put in the ad
Shopping for a wedding family
Invite wedding families to book a time with you, with outfits for the bride, her mother and the groom’s side. Families with a long list prefer a shop that will set aside time and stock for them.
Collections by occasion
Chaniya cholis before Navratri, Banarasi and silk sarees before Diwali, kasavu sarees before Onam, sharara and anarkali sets before Eid. Pick what your area actually celebrates.
Lead form or WhatsApp
We’d start with a WhatsApp ad. Clothes sell on photos and video, and buyers want more angles, other colours and a look at the blouse piece before they visit. On WhatsApp you can send all of that and hold a piece for them. A lead form suits wedding families who want to book a visit, since you’ll want to call and fix the day.
Who should see it
Draw the area as wide as people will travel for your shop. For a neighbourhood shop, 5 to 8 km is a good start, while a large showroom on a known market street can take the whole city and nearby towns. Set gender to women for saree and lehenga ads and men for sherwanis. An age range of 22 to 55 makes sense, since mothers and aunts shop for weddings too.
Busy times to plan for
- Wedding season, roughly November to February, with shopping from September
- Navratri and Durga Puja
- Diwali and Dhanteras week
- Eid
- Onam, Pongal or Baisakhi, depending on your region
Prices
Prices are shown in the app. See all prices.
Questions
Should I show prices on sarees and lehengas?
A price range helps, like silk sarees from a starting price. It tells people whether the shop fits their budget before they spend half a day getting to you.
I ship across India. Can the ad go beyond my city?
Yes. You can pick localities, a city, a state or all of India. For an all-India ad, use WhatsApp as the goal and have your shipping charges and return terms ready, because those are the first questions.
How far before a festival should the ad start?
Two to three weeks before Diwali and Navratri, since blouses need time for stitching. For weddings, start in September or October, because families shop for the bride’s trousseau months before the date.
How do I do boutique promotion before the wedding season?
Start six to eight weeks ahead, when families begin shopping for lehengas and sarees. Show two or three pieces with prices and let buyers ask about fabric and sizes on WhatsApp before they travel to your store.
Get the app
Download it, add your business and link your Facebook Page. Start with the 5-day trial, and approve your first design on the same phone.
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